Meeting the Needs of Millennial (Gen Y) Students in Higher Education Research Paper

Addressing the Needs of Millennial (Gen Y) Students in Higher Education - Research Paper Example The mechanical and sociological changes have affected incredibly upon the instructive needs of millennial understudies. Web has been the principle impact on the instructive procedure on the Generation Y understudies. Their requirements are altogether different from more established ages and instructors have been attempting to discover how they can address the issues of millennial understudies. In this paper we will survey some current writing and distinguish the holes that exist in the investigates done on recognizing and addressing the necessities of millennial understudies in advanced education. Later in the paper individual point of view will be given on the issue of addressing the necessities of advanced education understudies. It is essential to as a matter of first importance distinguish the necessities of advanced education understudies of Generation Y understudies. Much work in done in such manner as understudy needs are significant for instructive needs as well as for business purposes. It is significant for colleges and school to survey the requirements of understudies and satisfy them so as to pull in an ever increasing number of understudies. New strategies are being utilized in colleges so as to encourage learning. The utilization of innovation is one of the most fundamental upgrades in instructive offices in the previous decade or something like that. The imbuement of innovation is viewed as essential so as to satisfy the necessities of millennial understudies as they have a place with the data age (Dede, C. 2004). PC innovation is being made accessible to the understudies on grounds. Colleges contribute intensely on PCs and web on the grounds that for youthful understudies these innovations have become a piece of life and without it learning process can't proceed. Remote internet providers are presently part of pretty much every college. This ought to be viewed as an endeavor by advanced education organizations to address the issues of millennial understudies. Colleges are putting resources into PC innovation and web as well as utilizing

Restraint reduction program for stroke patients Assignment

Restriction decrease program for stroke patients - Assignment Example in Amato, Salter, &Mion, 2006, p.237). In this paper, I will advance an imminent Quality Improvement program †a multi-segment Restraint Reduction Program (RRP) for the stroke recovery unit in our clinic as a major aspect of my push to upgrade persistent results here. Crisis cardiovascular and stroke assaults have become the third significant reason for hospitalization and passing after malignant growth and coronary illness in America. It has been accounted for that 8, 00, 000 Americans become the survivor of stroke each year which figures to a normal of one American experiencing a stroke at regular intervals. Actually, stroke represents 1, 40, 000 passings consistently and the explanation for other 1, 00, 000 passings every year in this nation. Stroke patients for the most part endure an abrupt loss of cerebrum capacities, for example, loss of cognizance, change in conduct, confusion, tipsiness, inconvenience in moving hands, arms, and legs, trouble in talking, understanding , or, serious migraine. Stroke patients in intense consideration settings by and large have a high danger of falling or fomented conduct which should be taken care of fittingly. The stroke treatment techniques require each social insurance supplier to recognize potential stroke patients and have specific information, pragmatic experience and the necessary instruments for rewarding them productively. In addition, it has gotten pressing for each medicinal services community and intense recovery unit dealing with stroke patients to be outfitted with the fundamental administrations, procedures and workforce for giving the best treatment (Katz, n.d). To improve the treatment, I might want to present a QI program †a multi-part Restraint Reduction Program in one of our intense recovery unit, the stroke unit. Physical limitations have been continually utilized by medical attendants in intense stroke care settings to maintain a strategic distance from falls, to control fomentation and t o deal with imprudent conduct. Albeit physical limitations have been seen as valuable, their unfavorable impact which may even incorporate demise of the patient involves concern. As per different examinations, limitation decrease programs have been effective in diminishing restriction use alongside keeping up understanding wellbeing of stroke patients in both intense consideration and long haul settings (Amato, Salter, &Mion, 2006, p.235). The premise of this QI program, RRP, will be the usage of a multi-segment mediation system which could significantly lessen the utilization of physical limitations and diminishing fall rates through a safe and fruitful methodology in the stroke recovery units. The essential point of the RRP will be to bring down restriction use by 25% and to continue fall rates lesser than 10% over the gauge. The mediations in the RRP were embraced from effectively utilized limitation programs in various intense consideration settings. With the end goal of exe cution, an arranging board of trustees will be shaped which will incorporate clinical attendant pros, unit nurture administrators, nurture tolerant consideration organizers, physiotherapists, word related specialists and the staff medical attendants. To accomplish the set objective, this arrangement will be essentially including four fundamental fields †authoritative help, instruction, discussion and criticism (Amato, Salter, &Mion, 2006, p.236-237). Organization Before the execution of the program, it is

Managing Communication Coursework Example | Topics and Well Written Essays - 750 words

Overseeing Communication - Coursework Example SOK †Fitness isn't an exemption with regards to fitting administration of data as it is the skirt of staying serious and significant in the market2. Individuals from the showcasing group in SOK †Fitness go over a wide scope of date in their day by day activities the majority of which are noteworthy for compelling dynamic in territories of improving the picture and exposure of the Fitness Center. The data that gets at the removal of the promoting group is exceptionally worried about the monetary and deals parts of the Fitness Center. Data and information is gathered from the both inner and outside sources. Inside information is gathered through regular cooperation with the clients. For example, the advertising group infers a wide scope of data from the visit reports by the business work force, got and conveyed orders, return inwards, client enquiries, deals solicitations, and recorded costs3. Marketers’ association with the customers gives an imperative wellspring of optional data which can be utilized for advertising research. A wide scope of data is additionally gathered from the outside sources which incorporate however not constrained to Government insights, Trade affiliations, Commercial administrations, National and worldwide establishments. The vast majority of the data assembled from outer sources doesn't straightforwardly mirror the issues and business procedures of the organizations4. In any case, they depict a total information about the issues of the whole business. Such data is viewed as significant in light of the fact that it is assembled from different administrators in the wellness place and as such they are exceptionally important statistical surveying purposes5. Before data is organized in SOK †Fitness it is first sorted into whether it ought to be organized or unstructured. Organized data alludes to data which ought to designed utilizing determined principles and rules for accuracy and convention while unstructured data doesn't require rules and rules when being arranged. Unstructured information will be utilized for unstructured choices while the organized data will be utilized for organized decisions6. Another significant point to consider when organizing data in the Fitness Center is the degree and recurrence of utilization. PC framework will be utilized for arranging the data accumulated from different sources that is both inside and outer sources. The executives data frameworks, Expert Systems and Decision Support Systems will be utilized for organizing and parade of the information assembled from inside and outside hotspots for a profoundly clear data that would ease dynamic procedure. As of now arranged data will be put away in optional capacity gadgets, for example, PC hard plates and the minimized circles for future utilization7. Advertising group in the SOK †Fitness are depending on the least demanding method of putting away data assembled from different sources just as the as of now designed data in PC hard circle and minimized plates as this doesn't include over the top spending on capacity of data. The decision of a storeroom will affect the viability on the information in future. An off-base decision will mean critical harms on information stored8. The put away data

Employee drug testing Essay Example | Topics and Well Written Essays - 500 words

Worker tranquilize testing - Essay Example The most extraordinary activity that a business can take is to fire work or declining to recruit (all things considered). The extent of activities on some portion of businesses are provisioned in the Drug-Free Workplace Act of 1988, advanced and passed by President Ronald Reagan during his last year of administration. There are other government and state guidelines which permit end just on the off chance that it is unavoidable. On identification of a worker medicate issue, businesses are required to â€Å"encourage or expect managers to permit guilty parties to pick a substance-misuse treatment program instead of business end. For instance, rather than out and out terminating you, your manager may restrict you from performing wellbeing touchy obligations until you effectively complete a course, guiding or treatment program and afterward pass an arrival to-obligation medicate test. That is especially so on the off chance that you work in an industry directed by the U.S. Branch of Tra nsportation (DOT) or for an organization that follows Department of Transportation working environment medicate testing rules.† (www.employeeissues.com, 2011) Testing positive for drugs have an entire exhibit of disincentives for the blameworthy. For instance, such representatives can't guarantee joblessness benefits. Arrangements under CORBA would deny the blameworthy delayed medical coverage inclusion during the recuperation stage. The express laborers' remuneration law is likewise negative to those saw as liable, for it denies any specialists' pay benefits. This isn't to state that the laws are supported toward managers. For instance, anyway appalling the medication misuse and anyway malefic its impacts were on the association, businesses despite everything can't get the blameworthy captured, except if the medication misuse occurs in the premises of the association.

How to Master the Art of Plot Development

When a reader picks up a book, they want to be entertained by a great story. It’s a writer’s job to deliver that by crafting an engaging, page-turning plot—the main events of a short story or novel. The secret to developing a great plot? Start strong, keep it moving, and write a satisfying ending.

Marx Idealism vs. Materialism - Literature Essay Samples

Karl MarxÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s infamous statement that, ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"I am not a MarxistÃÆ' ¢Ãƒâ€šÃ‚€? holds a profound truth deeply connected with his philosophy. It could be understood to mean that he disdained the hundreds of interpretations of his work following their publication. However, the statement resounds with a more important idea ÃÆ' ¢Ãƒâ€šÃ‚€ that a person cannot ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"followÃÆ' ¢Ãƒâ€šÃ‚€? a philosophy at all. Or perhaps even that there is no such thing as philosophy, at least not as men normally understand the term. For when philosophy is understood to be independent of the philosopher, or the reader, or any conditions of the material world in which they live, it has fallen into the garbage heap of idealism. Marx insists that, ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"Life is not determined by consciousness, but consciousness by life When reality is depicted, philosophy as an independent branch of knowledge loses its medium of existence.ÃÆ' ¢Ãƒâ€šÃ‚€? (155) When one treats ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"MarxismÃÆ' ¢Ãƒâ€šÃ‚€? as an idea separate from their consciousness of the material world, they have lofted it into the cloudy realm of ideology, which contains the very shackles of oppression Marx attempts to fight. Indeed, this is merely the most extreme example, since the philosophy of Marx is entirely materialist. For Marx, every other ideology, philosophy, or religion is inherently idealist both because of their ideological nature and because of what they preach ÃÆ' ¢Ãƒâ€šÃ‚€ that there is some truth separate from the material world, and that ideas can be the motor of history. For Marx, though, if one questions how philosophy or religion transforms history or politics, they are asking the question backwards. Marx illustrates that no ideologies move history but all are created by history, or more specifically, the current state of and relation to the productive forces in society.MarxÃÆ' ¢Ã ƒâ€šÃ‚€Ã‚™s attack on ideology isnÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™t only about whether or not specific philosophies/religions are right or wrong (though that is part of the battle), it is the very approach men take to ideology in the first place that is the problem. The concept that ideologies can transform history neglects the origins from which ideology springs: history. He states that, ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"The production of ideas, of conceptions, of consciousness, is at first directly interwoven with the material activity and the material intercourse of men, the language of real life.ÃÆ' ¢Ãƒâ€šÃ‚€? Ideas are not phantoms that men diligently try to capture through logic or any other means. They are birthed from the material world, including physical surroundings and the relations men have to each other and the productive forces of their society. MarxÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s statements contradict an objective (i.e., timeless) reality, or an objective truth towa rds which ideologies strive. ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"Morality, religion, metaphysics, all the rest of ideology and their corresponding forms of consciousness, thus no longer retain the semblance of independence. They have no history, no development; but men, developing their material production and their material intercourse, alter, with this their real existence, their thinking and the products of their thinking.ÃÆ' ¢Ãƒâ€šÃ‚€? (154) This concept, that ideas have no history, is emblematic of MarxÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™s philosophy: if history is nothing but the succession of productive forces handed down through generations, there is no room for ideology to ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"transformÃÆ' ¢Ãƒâ€šÃ‚€? history. This is not to say ideas donÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™t exist ÃÆ' ¢Ãƒâ€šÃ‚€ indeed, it is ideas that change and alter the productive forces from one generation to the next. It is just that every idea is grounded only in the present state of those forces and cannot be found anywhere else. For Marx, then, philosophy is grounded in its ability to describe and reflect society, not drive it anywhere past its own limitations.It can be retorted, however, that even a quick glance at history reveals guiding ideologies that have real, material effects on the social world. The Crusades werenÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™t a fiction imagined by a bored philosopher. Marx responds, though, that, ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"The ideas of the ruling class are in every epoch the ruling ideas: i.e., the class which is the ruling material force of society, is at the same time its ruling intellectual force.ÃÆ' ¢Ãƒâ€šÃ‚€? (172) The ideas that guide society, then, guide them retroactively ÃÆ' ¢Ãƒâ€šÃ‚€ that is, to keep the rulers in power and attempt to slow the historical forces that would heave them from it. The rulers are not in power because they are the paradigm of the universal idea of an epoch, but the ideas of an epoch are universa l because of the rulers in power. If an ideology is espoused by rulers, or is a leading ideology at a given point in time (except in a revolutionary time), it is because it is useful for the rulersÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™ own power. So ideologies that are ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"transformingÃÆ' ¢Ãƒâ€šÃ‚€? history really arenÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™t: material forces of production are transforming society and rulers form ideas to embrace their own place within that structure. ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"The ruling ideas are nothing more than the ideal expression of the dominant material relationships, the dominant material relationships grasped as ideas; hence of the relationships which make the one class the ruling one, therefore, the ideas of its dominance.ÃÆ' ¢Ãƒâ€šÃ‚€? (173) In a revolutionary time period, the guiding ideas are not those of the rulers. They are ideas of a different class that wants to take power. However, to believe that they want to take pow er due to their ideas is again to view history backwards. They create ideas to justify their material needs in taking power, and in doing so, must create broader (and more universal) ideas than the rulers in power. ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"For each new class which puts itself in the place of one ruling before it, is compelled to give its ideas the form of universality, and represent them as the only rational, universally valid ones.ÃÆ' ¢Ãƒâ€šÃ‚€? (174) What we find, then, is that ideas mirror the productive forces of society, and both are controlled by the ruling class. Indeed, the production of ideas is just another niche in the division of labor, and like all other divisions, the profits flow to the top.Marx effectively dismantles idealism and the concept of ideas as the motor of history. After explaining how Hegelians and other idealists view ideas in history (ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"one must separate the ideas of those ruling for empirical reasons, under empirical cond itions and as empirical individuals, from these actual rulers, and thus recognize the rule of ideas or illusions in historyÃÆ' ¢Ãƒâ€šÃ‚€?), Marx spends the rest of ÃÆ' ¢Ãƒâ€šÃ‚€Ã‚ÂÅ"The German IdeologyÃÆ' ¢Ãƒâ€šÃ‚€? writing a factual history of productive forces. (78) The commentary is implicit ÃÆ' ¢Ãƒâ€šÃ‚€ his factual history is the real basis of ideology. Going back to our original problem, we can see that Marx himself is grounded in the productive forces of his time. His ideology, however, avoids the pitfalls of every other philosophy by viewing history from an entirely non-ideological standpoint. Still, the irony that Marx, who proves that ideas donÃÆ' ¢Ãƒâ€šÃ‚€Ã‚™t move history, is probably one of the single most cited authors people use and have used to change society is blatant. Marx would respond, however, that the material conditions of society have brought people to change it, and they are merely using his ideology as the justification behind it.

V. Bank Of America Corp Essay - 935 Words

All companies with greater than 15 employees in the United States must adhere to Title VII of the Civil Rights Act of 1964. This act prohibits discrimination in employment-related matters and is administered by the Equal Employment Opportunity Commission (EEOC) (Canas Sonkak, 2014). In Calibuso et al. v. Bank of America Corp. et al. Judy Calibuso filed a complaint against Bank of America with the EEOC in January 2007. Case Law Overview Calibuso et al. v. Bank of America Corp. et al. was a gender case that was filed in U.S. District Court, Eastern District of New York in 2007. Five women filed a lawsuit alleging that Bank of America and Merrill Lynch intentionally discriminated again them by awarding pay, client allocation, referrals, professional and marketing support to male brokers (Stempel, 2013). In addition, the bank was accused of retaliating against female brokers who complained and providing a cumulative advantage that widened earnings disparities between genders (Stempel, 2013). The bank agreed to settle the claim for $39 million and the award was payable to 4,800 current and former female financial advisors and trainees at Bank of America and Merrill Lynch specifically. However, with the settlement, the bank did not admit any wrongdoing and provided a statement that the settlement will enrich our existing diversity, inclusion and development programs, providing even more opportunities for women to suc ceed as financial advisers (Bank of America, 2013).Show MoreRelatedThe Case Of Calibuso Et Al V. Bank Of America Corp Essay1563 Words   |  7 PagesThe case of Calibuso et al. v. Bank of America Corp. et al. began in 2010, when female financial analysts (FAs) filed charges in in several states and with the Equal Employment Opportunity Commission (EEOC) claiming that the Bank of America (BoA) used discriminatory pay practices against them in violation of state laws and the U.S. Equal Pay Act of 1963 and Title VII of the Civil Rights Act of 1964 (DiMarco, 2014; Calibuso, 2012). These laws forbid inequalities in pay (Schrimsher Fretwell, 2012)Read MoreDiscrimination At The Modern Civil Rights Era Essay1539 Words   |  7 Pagesmore open to one’s interpretation (Canas Sondak, 2014). One example of a recent discrimination case is of Calibuso et al V. Bank of America Corp. et al. Nature and Brief of the Case This particular case began in 2010 when a group of female financial advisors, which was led by Judy Calibuso, who filed a complaint of alleged systemic discrimination against Bank of America who had just acquired the Merrill Lynch unit (Dimarco, 2014). The plaintiffs’ of the case claimed that that the policies andRead MoreKraft Foods Board of Directors Essay1072 Words   |  5 PagesDonnelley amp; Sons Co., Navistar International Corp., Con-way, Inc., Pfi Group Llc | E. Follin Smith, 53Independent Director | Ryder System, Inc., Kraft Foods Group, Inc., Darden School Foundation, Davidson College, Discover Financial Services, Centerstage | Terry J. Lundgren, 61Independent Director | Macys, Inc., National Retail Federation, Procter amp; Gamble Co., The Partnership For New York City, Kraft Foods Group, Inc., Federal Reserve Bank Of New York | Mackey J. McDonald, 66Lead IndependentRead MoreEssay on Countrywide Financial Home Loans Failure1300 Words   |  6 Pagesoperated through Countrywide bank and Countrywide Warehouse lending (CWL). Countrywide bank’s product offering included residential mortgage loans, deposit products (CDs and money market, checking and savings accounts), investment products and other businesses (annuities and mutual funds), and document custody services. The Countrywide bank, through its subsidiary, ReconTrust Company offered mortgage foreclosure. By the end of fiscal 2006, about 65 of the Countrywide banks Financial Centers held depositRead MoreGender Discrimination Against Bank Of America876 Words   |  4 Pagesgender discrimination against Bank of America and what could have been done to prevent this from happening. Calibuso et al. v. Bank of America Corp. et al. In 2010, a group of female financial advisors filed a national class action lawsuit against Bank of America and Merrill Lynch under gender discrimination. The main plaintiff, Judy Calibuso, worked in the Miami, Florida office since 1995 (Lieff Cabraser Heiman Bernstein, 2010). In the lawsuit, Bank of America is accused of favoring male brokersRead MoreOSHA ´s Whistleblower Protection Program Essay examples1003 Words   |  5 Pagesmay file a complaint with the secretary of labor to request an investigation by OSHAs Whistleblower Protection Program (OSHA, 2011). Foster filed a Sarbanes-Oxley Act whistleblower complaint with OSHA because of her wrongful termination from Bank of America. She worked previously as an internal investigator at Countrywide at the corporate level and a witness for the governments Financial Crisis Inquiry Commission for Countrywide (Benoit, 2011). In September 2011, OSHA ruled that Foster had beenRead MoreRelief, Recovery, Regulation - the New Deal1341 Words   |  6 Pagespeople. Let us all here assembled constitute ourselves prophets of a new order of competence and of courage. This is more than a political campaign; it is a call to arms. Give me your help, not to win votes alone, but to win in this crusade to restore America to its own people. 1 These words might have been just platitudes, uttered by another progressive candidate who would have altered the relationship between the Government, business and citizens incrementally. I had always thought that the aboveRead More Federalism From Its Beginning To The Present Essay643 Words   |  3 Pagesindividual states together under one national government. There were two very important court cases in early federalism. One was McCulloch v. Maryland in 1819. This case upheld the powers of the federal government. It also denied the states the right to tax the bank. This allowed later cases to uphold the expansive powers of the federal government. The other case was Gibbons v. Ogden in 1824, this ruling upheld broad congressional power over interstate commerce. Soon after we moved into the era of dual federalismRead MoreTen Publicized Audit Failures1655 Words   |  7 PagesSecurities and Exchange Commission (SEC) had sued Parmalat for in 2003. It all began when Parmalat defaulted on a bond payment worth $185 million. This raised a flag for auditors and banks, which then began to closely examine company accounts. According to Parmalat, 38% of their assets were apparently held in a Bank of America account, part of a subsidiary of Parmalat in the Cayman Islands, worth $4.9 billion dollars. This was later found to be untrue and no such account ever existed. Furthermore, assetsRead MoreThe Great Depression : A Lesson1532 Words   |  7 Pagessaw the depression as passing incident that America can easily overcome. Hoover even stated that it would end in about 60 days (PBS, 1). He believed that no help should be given to the people in poverty. Hoover was blamed for being the cause of the Great Depression, he was made of fun, his name was disres pected all over America. Franklin D. Roosevelt took fast action in trying to save the economy and pull it out of the depression. He declared a four day bank holiday, congress passed the Emergency Banking

The Tale Of Dracula, Or The Son Of The Dragon - 1777 Words

Countless times the fictional story of the infamous Count Dracula has been told in treatises, playwrights, novels, and also films. Dracula as a character has such an arduous lifestyle that it is difficult to decipher between truth and myth. Although the narrative of Count Dracula is viewed as only fiction, there is accuracy behind the legends. Vlad III’s legacy sparked the lore of Count Dracula because of the scarring childhood he endured, the torturous agony he caused upon others, and a gruesome war. Vlad III was born in November 14, 1431 in Sighisoara, Transylvania to Vlad Dracul and Princess Cneajna of Moldavia. He had an older brother, Mircea, and a younger brother, Radu. In 1431, Vlad Dracul was inducted into the Order of the Dragon,†¦show more content†¦In addition, he directed his loathing to his father and older brother, Mircea, for their unfaithfulness to the Order of the Dragon. Similarly, he was angry at Radu for leaving Christianity and converting to the Islamic faith. The years Vlad III spent in captivity taught him many ways of torture and in one way shaped him into the man he eventually came to be, Vlad the Impaler. While Vlad Dracul was still on the Wallachian throne, John Hunyadi the Hungarian King, demanded that Vlad Dracul shall promise to join the crusade against the Turks, but wanting to stay neutral he sent Mircea instead. â€Å" The Christian army was utterly destroyed in the Battle of Varna, John Hunyadi managed to escape the battle under inglorious conditions. From this moment forward John Hunyadi was bitterly hostile to Vlad Dracul and Mircea†( Vlad 4). In result to John Hunyadi’s animosity, in 1447, he raided Wallachia and assassinated Vlad Dracul and Mircea with help of boyars and merchants. Fearing the Hungarians would gain too much influence in Wallachia after the death of Vlad Dracul,the Ottoman Turks forged ahead to Wallachia and put Vlad III on the throne as a puppet so the Sultan could pull the strings. Yet within only reigning two months, John Hunyadi forced him into exile in Moldavia. â€Å"Vlad III’s successor to the throne...unexpectedly instituted a pro-Turkish policy, which John Hunyadi found to be unacceptable†( Vlad 4). John Hunyadi turned shockingly to Vlad III, the son of his oldShow MoreRelatedVlad the Impaler1447 Words   |  6 Pagesdescribing Vlad Dracula, otherwise known as Vlad the Impaler. [The middle ages have produced numerous legends and heroes that remain very much a part of our contemporary culture; one need only to refer to the Tales of King Arthur and his Knights of the Round Table or of the outlaw Robin Hood,†¦Amidst the struggle to halt the Ottoman onslaught in Southeastern Europe the historical figure of Vlad Dracula arose to become a legend in his own time] (Treptow, 2000, p.7). Vlad the Impaler or Dracula was a veryRead MoreEssay about Bram Stoker1449 Words   |  6 Pageshundred years ago. One could hardly imagine that his creature of the night would delight and inhabit the nightmares of every generation between his and ours. Count Dracula has become an icon of evil, and is perhaps the most widely recognized bogeyman in all of world literature. To date, there have been over one hundred films made about Dracula or other assorted vampires, not to mention countless novels, comic books, nonfiction works, toys, clubs and societies—even a children’s breakfast cereal celebratingRead MoreLiterary Review of Bram Stokers Dracula Essay1230 Words   |  5 PagesReview of Bram Stoker’s Dracula Prior to the creation of the literary classic â€Å"Dracula†, Bram Stoker spent his time managing the Lyceum Theatre and legendary actor Henry Irving. According to Jennifer Dorn, when the novel was first published in 1897, critics regarded it as a â€Å"pulp fiction potboiler† (Dorn). The novels declaration as a literary masterpiece came many years later. A graduate of Trinity college, Stoker came from a middle class Irish family, the son of a civil servant. The publication

Environment Issues Are Destructive Effect From Human...

Environment Issues and Pressures Environment issues are destructive effect from human activity on the nature. In the day ages, there are many types of environment issues in the Earth. Most countries focus on environment issues and there are more pressure when government solving these problems. Earth s environment is an important factor in the survival of mankind and environmental issues that affect human life. Therefore, Protecting the environment is human responsibility. And Equal protection of the environment to protect ourselves. Global warming, shortage resources and ocean pollution are major environment issues and pressure around the world. The number of reasons and influence of these environment problems and pressures will be given. Global warming is a severe challenge to human survival and development. Angell (1999) describe that there are four approach show no signs of global warming in the past 1000 years. However, according to Gray (2009) the most reliable global temperature measurements since 1979. And the this measurement no only checked average temperature, it also recorded the any temperature in anyplace. This way made by NASA satellites, using Microwave Sounder Units. The most important evident of global warming is that increased temperature where is human live (Karl, 1998). Obvious, the remote place no this issue. There are many natural disaster happen on account of global warming, for instance, raises the sea level, brings drought in tropical regionsShow MoreRelatedEssay on Role of Human Activities in Causing Climate Change1072 Words   |  5 PagesAs humans approach a future of uncertainty, enigmas are unraveling all around the globe. Climate change is one of the most influential concerns to human kinds, since there seems to be a dramatic change in the Earth’s climate such as noticeable increase in temperature.According to United Nations Framework Convention on Climate Change (UNFCCC), climate change may be defined as the change in atmosphere that results from indirect or direct contribution to the climate by humans in which affect the modificationRead MoreHumans Are to Blame for Global Warming Essay1561 Words   |  7 PagesHumans Are To Blame For Global Warming Kevin Odhiambo Ogwa Lake Michigan College Abstract Every human activity has a particular effect on objects surrounding his or her environment, be it physical, mental, or social. But notably, the most evident might be the effect of human activity on global warming. Global warming is quickly becoming a major topic of concern worldwide, and has been stirring up controversy everywhere with its adverse effects seen all over the world. It causes rise of theRead MoreThe Effects Of Bullying On The Workplace925 Words   |  4 Pagesmishandling. Bullying effects on victims and other employees in an organization Harassing is most successive in work environments with negative and unpleasant workplace (a). Furthermore, focuses of harassing frequently need social backing from collaborators and chiefs (b), and it has been shown that apparent low social backing is identified with misery and burnout, for an occasion, in the connection amongst directors and subordinates (c). This is sad that the supporting environment is by all accountsRead More Drilling Alaska: America Needs to Adopt Conservation Practices!1645 Words   |  7 Pagesrecently read an article in Scientific American (May 2001) titled â€Å"the arctic oil wildlife refuge.† The article addresses the issue of whether or not science has the ability to clarify the potential economic benefits and the ecological risks of drilling into the nation’s last great coastal wilderness preserve. What I began to wonder after reading the article is, if we humans should continue our scientific and technological petroleum endeavors eve n though we are causing irreversible harm to our earthRead MorePower Of Myth : Joseph Campbell Calls The Movie Theater1255 Words   |  6 Pagesthe didactic nature of movies. According to its co-director Fricke, Baraka was intended to be a journey of rediscovery that plunges into nature, into history, into the human spirit and finally into the realm of the infinite (Fricke). It is a visualization of the interconnectedness humans share with the earth. Furthermore, Baraka dives into the didactic elements of archetypes and images that instruct the soul. Although Baraka does not use words, there is a clear message of humans and their worldRead MoreIn The Last 100 Years, The Amount Of Greenhouse Gases In1405 Words   |  6 Pagescausing a phenomenon known as the greenhouse effect. Human activities such as industry, transport, energy generation and deforestation all produce these greenhouse gases. In the last 20 years, concern has grown that global warming is inevitable and now consi dered most probably caused by man-made increases in greenhouse gas emissions. In this essay, I will analyze Dr. Chukwumerije Okereke’s claims of intersectional oppression and domination of the environment concerning distributional injustices causedRead MoreThe Rime Of The Ancient Mariner1246 Words   |  5 Pagesstate of our planet has increased. It has become increasingly apparent that humans leave a destructive impact on the world. â€Å"The Rime of the Ancient Mariner† uses a religious tone and symbolism to discuss the implications of human interference with nature. It is undeniable that humans leave a lasting impact on the world. The need to progress and improve has lead to the destruction of the environment. The catch-22 of humans need to progress is that they are inadvertently destroying their planet. OneRead MoreAn Argument For Community Change1265 Words   |  6 Pagessuch a beautiful scene is in serious jeopardy! The quality of our waters is degrading at an alarming rate; the human race contributes to the problem daily, often without realizing it. Water pollution in Florida is reducing pure water sources at a drastic rate, destroying natural beauty, and severely impacting the survival of local wildlife. Human actions are a major contribution to this issue, therefore citizen awareness is the highest workable solution to diminish the threat and improve the degradationRead MoreThe Alarming and Troublesome Global Warming Issue 1407 Words   |  6 Pagesregular or ordinary weather in an environment consists of patterns like seasons and tempe rature. Climate patterns play such an important role in constructing an essential ecosystem, human economies and cultures that rely on them has raised the surface of the worlds oceans in recent decades by melting glaciers and causing seawater to expand as it warms. In addition, thermal expansion from current and future greenhouse gas desolation and increasing mass losses from the glaciers and ice sheets due toRead MoreEssay on The Ecological Consequences of Global Economic Growth1426 Words   |  6 Pagesextinction’, caused by the actions of humans.† (Cock and Hopwood, 1996:17) In the following I’m going to look at the positive and negative effects of the ecological systems of global economic growth and the effects on economic loss, and briefly discuss the concept of ‘risk’, and the consequences of ‘population growth’. I would also like to pay attention to the negative and positive effects of economic growth, such as the effects caused by ‘deforestation’, and the

China s One Child Policy - 1631 Words

The One Child Policy China has had the new population control for almost 36 years, composed by the one-child policy and prohibited excess reproduction. The birth control plan has received praise on reducing the population, but also received criticism over the late 20th century. In 1979, couples were forced to pledge not to give second birth or bear any more children (Feng, 2014). From 1979 to 2015, while the population growth rate has reduced substantially, this implementation has been tremendously restructured how Chinese families value family structure, child preferences, marriage, parenting, living arrangements, and eldercare. This one child policy has transformed into a problematic system for the Chinese family to maintain their traditional value, and also introduced new problems to the family. Family Size and Structure As an immediate outcome of the one child policy effective on 1979, the fertility rate has cut more than 50% of its total fertility rate in 1970, six births, to 2.3 births by 1980 (Coale Chen, 1987). A survey data of 1,293 families in Hubei Province has shown 80 percent of their family size were three, and out of all the three-member families, they were all only-child families (Feng, 2014). This new family structure was very different from the baby boomers generation (the parent), and both sides of the parent have introduced their families into a â€Å"four-two-one† structure, which is four grandparents, two parents, and a child. Before the implementation ofShow MoreRelatedChina s One Child Policy1000 Words   |  4 PagesChina’s One Child Policy. This is something that I am against. I do not think you should limit a family to one child. There are many problems with this policy that I do not think were thought about when the policy was created. I have not found many go od things about this policy. The only positive thing I have found about this policy is that it creates many chances for adoption. But most of these children who are up for adoption do not get adopted. So I do not support China’s one-child policy. One reasonRead MoreChina s One Child Policy1745 Words   |  7 PagesChina’s One Child policy is a policy that the Chinese government introduced in 1979 to try and solve the problem of overpopulation. The Policy’s main purpose was to make sure that China could support its large population with facilities such as healthcare, education, housing, good jobs and most importantly, food. The aim was to reduce poverty and to improve overall quality of life for the people. China’s one-child policy has led to unintended and negative consequences, such as a diminishing laborRead MoreChina s One Child Policy1227 Words   |  5 PagesThe one child policy in the Peoples Republic of China has recently been lifted to allowed families to freely have two children rather than one. This policy, introduced to China in the late 1970’s, was due to a massive baby boom which had taken place in the 1960’s. In the early to late 1950’s the Chinese government had encou raged its citizens to produce children at a rapid rate in the hope of building a larger work force (Managing Population Change Case Study: China). In order to counteract this boomRead MoreChina s One Child Policy1925 Words   |  8 Pagespeople. It is the most populous country in the world and it is only increasing. The Chinese government has spent more than 40 years trying to slow their population growth. They have done so through their controversial one child policy. There is no denying that China’s one child policy changed the lives of Chinese citizens when it the Chinese Communist Party [CCP] in 1979 as a way of controlling population. Under Mao, the government encouraged families to have as many children as possible, believingRead MoreChina s One Child Policy964 Words   |  4 PagesThus, by 1975, the Chinese government had reversed their policy on population growth (Clarke), adopting the slogan â€Å"Later, Longer, Fewer.† This campaign urged couples to have tw o to three children and to begin reproducing at a later age, as well as promoting improved sanitation and healthcare to as to increase life expectancy (â€Å"5 Things to Know About China’s 1-Child Policy†). In 1979, the Chinese government introduced the One-Child Policy, which consisted of a set of regulations governing the approvedRead MoreRepercussions Of China s One Child Policy883 Words   |  4 PagesChina’s One Child Policy â€Å"China Will Have another Major Demographic Problem,† is an article on About.com written by Matt Rosernberg. It explains the great imbalance between man and women due to China’s One Child Policy, and how this situation will disturb the stability and development of China because the high numbers of bachelors tend to damage community by doing crimes and violence. The policy says that a couple could only have a child. This was created as a temporary solution since China was overpopulatedRead MoreChildren Of The Dragon : China s One Child Policy1298 Words   |  6 PagesChildren of the Dragon: China’s One-Child Policy The earth’s growing population is a global concern. Both developed and third-world countries, are experiencing shortages of food, water and access to adequate healthcare. Although the poorest are hardest hit, even powerful countries like the United States and Great Brittan have been affected. Recent shortages of medication and fuel are contributing to speculation and concern. Governments the world over are turning to alternative energy and sustainableRead MoreUnintended Consequences Of China s One Child Policy1907 Words   |  8 Pagescontradicts the one-child policy implemented in China. The one-child policy was a program designed to restrict Chinese families to only one child, with severe consequences lined up for those who disobeyed. It was met with harsh opposition, from Chinese citizens as well as from other countries. The policy succeeded in creating smaller families, but it unleashed a slew of unintended consequences, including a higher crime rate and an increase in the elderly population, who only have one child to supportRead MoreChina s One Child Policy : Destructive Or Constructive?2001 Words   |  9 PagesChina’s One-Child Policy: Destructive or Constructive? Classical Argument Essay China’s one-child policy has created a wide range of debates as to whether it is helpful or detrimental to the country due to the conditions it holds. In 1978, China discussed a law stating married couples could only have one child within their lifetime. This policy was eventually applied a couple years later, in 1980, after they discussed the various terms of the policy. After several years of action, China added flexibilityRead MoreChina And Indi Driving Forces Of Overpopulation712 Words   |  3 PagesEmre Can AydÄ ±n Writing Assignment 104A 03/15/2015 China and India: Driving Forces of Overpopulation According to BBC, India s population reached nearly 1.21bn (India census: population goes up to 1.21bn). China is also has the population of 1.36bn according to Chinese Government (China Statistical Yearbook-2014). That s almost the half of the Earth s population. There are negative outcomes of this situation like poverty, depletion of resources and disturbed cultural structures. Actually

HM market free essay sample

HM (Hennes Mauritz AB) is the world second largest retail-clothing company. It was founded in 1947 in Sweden. In recent years, it has expanded rapidly, about 3,000 branch stores existing over 50 countries which include in Asia, Europe and America. As a â€Å"fast fashion† clothing company, HM’s business concept is offering latest popular design and good quality at the best price. The HM Group offers fashion from the HM, COS, Monki, Weekday, Cheap Monday, Other Stories and HM Home brands. Therefore, its product line is various, including not only clothes but also shoes, cosmetics, home supplies and accessories. Customers of any age group are able to select suitable products, no matter young or old, men or women. However, the main marketing target is young people between 15 to 30 years old who chase fashion but cannot afford to buy luxury clothes. Based on Fast-Fashion concept, the biggest characteristic is that the time of the whole process including designing, producing, delivering and selling is very short, and all can be done even in only 21 days (Fahy Jobber, 2012). We will write a custom essay sample on HM market or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Compared with its competitor, ZARA, although they have similar fashion designs, HM has lower price of about 30 per cent to 50 per cent than ZARA (Figure 1) (Boyu-linen, 2011). Moreover, it usually cooperates with world famous designers or super stars, such as Karl Lagerfeld in 2004 and Madonna in 2007, to design its products (HM. com). Product life cycle Product life cycle theory was proposed by Raymond Vernon, a professor of Harvard University, in 1966. Most product life-cycle curves are presented as bell-shaped including four stages: introduction, growth, maturity and decline (figure 2) (Baines, Fill Page, 2013). In introduction, when a products is brought to market, sales growth is slow and profits are virtually nil because of heavy introduction expenses. While the new product is accepted in the market, it could generate improvement of profit in growth. In maturity, the demands of market are of stabilization and saturation, and the profits stabilize or decrease due to higher competition. In decline, with the development of science and technology, new products or new substitutes appear which will make the customers turn to other new products. As a result, original product sales and profits decline rapidly. The products are entered into a recession (Kotler Keller, 2012). However, there are three special categories of product life cycle, style, fashion and fad (Kotler Keller, 2012). As a â€Å"fast fashion† clothing industry, the main feature is fashion and fad, so HM belongs to the life cycle of fashion and fad (figure3), its life cycle is very short. Generally, it takes only 21days to get a product from the design to a retail store and its products are updated about every two weeks (Fahy Jobber, 2012). 2. 4 Competitive positioning According to Kotler Keller (2012), all of marketing strategies would be based on STP concept, segmentation, targeting and positioning (Appendix 4). HM is a clothing retailer, who focuses on â€Å"fast-fashion† in clothing industry. It has numerous competitors including Gap, Top Man and Uniqlo. As a founder of â€Å"fast-fashion†, ZARA, part of the Inditex Group, HM’s key and most similar rival (Ganesan, 2012). By the end of the financial year 2012, HM had a total of 2,776 stores in 48 countries. In China, it has 134 stores and its sales (include Vat. ) was 5,411m (SEK) (HM annual report, 2012). Facing the fierce competition of clothing industry, HM has got its own competitive advantages. According to Kotler (1997), positioning is the act of designing the company’s offering and image so that they occupy a meaningful and distinct competitive position in the target customer’s minds. It means that the company need to concern with how customers in different parts of the market perceive the competing companies, products, services and brand (Hooley, Piercy Nicolaud, 2012). Competitive advantage According to Best (2014), a company competitive advantage could is divided into three main parts to analyze from differentiation, cost and marketing (Appendix 5). 2. 4. 1 Differentiation advantage It includes product quality, service quality, brand image and relative price. 2. 4. 1. 1 Product quality and relative price HM business concept is fashion and quality at the best price. Although HM usually stuck in problems of product quality in China, its quality is good comparing with its competitors ZARA (People’s daily online, 2012). Therefore, its relative price got 6 score and quality got 4score (Appendix). 2. 4. 1. 2 Brand image and product service The brand of HM is well known to most people in China, especially young people who live in first-tier cities. When HM opened new store, many people queued to get into the store (WantChinaTimes ,2011 EChinacities 2010). Although the brand image of HM is good, its service is not approved. For example, as the clothing size of HM is followed with European’s, so the trousers may be too long for Asian customers. Therefore, many trousers have to be cut short, but this service is not offered in China. By contrast, its competitor, Uniqlo, offers it for free, customers could get suitable trousers only with waiting for two hours (Uniqlo. cn, 2013). 2. 4. 2 Cost advantage It is an essential factor that enables HM to keeps a lower price in competition. 2. 4. 2. 1 Unit Cost and Transaction Cost It does not own any factories; instead, the company buys its products from approximately 800 independent suppliers (HM annual report, 2012). HM has own unique supply chain system. In order to reduce cost, it uses double supply chains. One is fast reaction chain to manage and control epidemic goods in Europe, primarily in Turkey, about 50 per cent of its products are produced here, and the process of production within no more than 4 weeks. The other is an efficient chain to manage and control production of basic style in Asia, primarily in China and Bangladesh. The process of production has long period, about 6 months. That is to say, one is European quick supply chain; the latter is Asian efficient one. The important point is about 30 per cent suppliers are based in China (Fahy Jobber, 2012). Therefore, the unit cost of HM is lower than other competitor’s. In contrast, ZARA has its own 22 factories in Spain, in order to ensure â€Å"fast-fashion† concept, most goods are produced in Europe, with higher product cost. Consequently, HM is able to keep lower price than its competitors in China. Compared with ZARA, the average price of HM is lower 30 per cent to 50 per cent. Some prices of basic clothes are lower than Uniqlo (Boyu-linen, 2011). Therefore, for the unit price, HM has more competitive advantages. Base on its mature supply system, the transaction cost is also lower than its competitors. 2. 4. 2. 2 Marketing expenses and overhead expenses To consider the marketing expenses, ZARA almost does not pay to advising. In comparison to other retailers, who spend 3 percent to 4 percent of revenues on big brand-building campaigns, Zara only spends 0. 3 percent (Kotler Keller, 2012). HM spends a hefty 4 per cent of revenues on marketing. It usually cooperates with top name designers, such as Karl Lagerfeld, Chanel’s designer, in 2004 (Jobber, 2010). Therefore, its marketing expenses are higher than ZARA. However, HM has not its own factory, which lead to reduce its overhead expenses. 2. 4. 3Marketing Advantage 2. 4. 3. 1 Market Share and Sales Coverage By the end of the financial year 2012, HM has 134 stores in China, a little more compared with ZARA’s 121 stores, and it had 0. 2 market share, ranking 36th (Hansegard Burkitt 2013). On the other hand, for the sales coverage, ZARA’s and HM’s are approximate 80% and 73% respectively in China, HM is lower (HM annual report, 2012 and ZARA annual report, 2012). 2. 4. 3. 2 Brand Awareness and Distribution The brand of HM is well known to most people in China, especially young people who live in first-tier cities. However, its brand awareness is lower than its competitors, such as ZARA Uniqlo (Appendix 6) (Aip, 2011). The distribution has been referred to the part of cost advantage, which has two supply chains to produce its products from suppliers. In addition, there are three main channels for its customers in the world, physical stores, catalogues and the internet (Fahy Jobber, 2012). However, HM has not only physical stores in China, but ZARA and Uniqlo both have online shop. Although HM has a better supply chain system, if it cannot appreciate online shopping, it will lose marketing share.

Global Marketing Market Opportunities Developing

Question: Discuss about the Global Marketing for Market Opportunities Developing. Answer: Introduction The study consists of finding market opportunities while developing a country-product opportunity brief. International market opportunities in Austrian market will be determined in the study. The Australian company chosen for international expansion in Austria is Donut King. Donut King is the biggest doughnut franchise in Australia that does not have any presence in the Austrian market. The company will expand its business operations in Austria. The Fast food market is competitive in nature. Donut King has a high reputation in the Australian market. However, the fast food market in Austria has a high prospect of growth in the coming years. A strong value in CAGR is noticed in the year 2015. Hence, it is forecasted that big business of fast food will find many opportunities in the market. The revenue collected from the restaurant and fast food companies in Austria is projected to reach 10.2 billion U.S dollars by 2016. Therefore, Donut King will have enough opportunities for earning h uge revenue from the Austrian market. The study consists of different types of internal and external market opportunities of Austrian fast food industry. The Australian organization before entering into a new market will conduct extensive market research regarding much information like customer trend, buying behavior, political risks, etc. to expand their business operations. Situation Analysis Business environment Description of business climate will include analysis of microenvironment and macroenvironment. The microenvironment of Donut King includes customers, competitors, public, suppliers, employees and marketing intermediaries. Microenvironment factors usually create a different level of impacts on various companies. Competition of Donut King refers to the fast food chain present in Austria Subway, KFC, Dunkin Donuts, Burger King, McDonalds, Au Bon Pain, Taco Bell, etc. Customers refer to the target group of customers in Austria (Stender et al., 2014). Clients of Donut King include people from all ages. Youngsters are also fond of donuts, softies, ice creams. While the adult consumes all types of food items served by the company. Suppliers include the raw material providers of Donut King in Austria. The company has to maintain a good supplier relation that will help in the smooth flow of business operations. Public of Donut King includes the customer segment of Austria. It has a responsib ility of serving quality products to the community as a whole (Schermer, 2015). In this way, goodwill is maintained. Marketing intermediaries of the company include all the business houses and individuals that are responsible for promoting the brand name of Donut King in Austria. Employers include the people of Austria associated with the organization. Donut King has to formulate employee benefits and HR policies as per the regulations of Austrian government for them. Macro environment analysis of Donut King refers to PESTEL analysis of Austria. Political: the Political scenario of Austria is very stable. From the year of 1955, the democracy of Austria is at peace. The country is ranked sixth by World Competitive Yearbook 2010 among 58 industrial companies. The company on its business expansion will not face any political disturbance. Economical: Market economy of Austria is well developed. The country has a high standard of living. The economy of the country is tied to the economies of European Union. Regarding GDP, Austria is recognized as one of the fourteenth richest countries of the world. After 2009, the growth of GDP in Austria is seen to be increasing by 2% in the year 2010. The International financial crisis created some impact on the financial institutions of Austria. Largest banks in Austria at that time faced some issues in providing loans to the national companies of Austria. Donut King will not face any economic issues in Austria (Geppert et al., 2016). Social: Social factors include nature of the people of Austria. Donut King is an Australian company. However, Austrian people will have different taste preference compared to Australian customers. Spending habits, buying habits, decision-making procedure of Austrian people will fall under the social factors. Cultural: European culture is prevalent in Austria. High standard living along with classic living, shopping habits, etc. is prevalent in Austrian culture. In 2009, Austria was ranked as no. 1 in lifestyle quality (DeVoe et al., 2013). Technology: Dearth of using modern techniques by Austrian company is very high. Environment: Industrial pollution and transit traffic in the connecting road link between north and south Europe are the environmental issues in Austria. Legal: Labor organizations along with labor laws are unyielding in Austria that creates vital impact in businesses. (Figure: Created by Author) Market Analysis Customer segmentation of Donut King is based on demographic and geographic, psychographic and behavioral segmentation pattern. Demographic factors of segmentation include age and income. Donut King will target people of all age groups belonging to middle and higher income group. Geographic factors of customer segmentation include place of work and living area of the customers. Psychographic factors are one of the most vital areas of segmentation of customers in Austria (DeVoe et al., 2013). They are a lifestyle, social class and personal characteristics of the consumers of the food in Austria. Donut King targets people with high lifestyle standards and social class. Personal characteristics include the person who is prone to have an affinity towards doughnuts, coffee, ice creams and other fast foods in the market. Behavioral segmentation includes factors of usage pattern spending habits and desired benefits. The usage pattern of foods refers to the frequency of consumption of fast fo ods by Austrian people (Reisch et al., 2013). Desired benefits mean the expectations of the consumers from the company or the benefits enjoyed by the customers of the enterprise. The global fast food market is very saturated in nature. The Same trend is followed in Austrian market also. Many fast food retail chains in Austria are selling different kinds of foods and drinks in the market. The foodservice market is expected to grow by 2.0% during the tenure of 2014 to 2019 (Sunde Siebert, 2014). The economy of Austria is booming that enhances the growth of the market at a very fast pace. Customers are segmented according to the nature of the market as well as different trends of consumer behavior. Donut King will earn a huge profit, as there is a huge craze of fast foods among the people of Austria. However, the company has to struggle in its initial phase to uphold its brand in the Austrian market (Kelly et al., 2012). Competitive Analysis As it is already mentioned that global fast food industry is almost saturated in most of the developed countries of the world. Many companies of fast foods are running their business operations in Austria. As per sales volume, McDonalds, Burger King, Pizza Hut, Starbucks, Dunking Donuts, Wendy's, etc. acquire a good position in the global market. However, Donut King is one of the largest doughnut franchisees of Australia (DeFranco, 2014). These are the global companies of fast foods. Local fast food restaurants of Austria have a dominant presence in different places of Austria. People so prefer in eating and dining in local restaurants of the nation. SNockerl, Pommes Boutique, Wurstland Martina Verma, Balkan Grill Walter, Littly Italy, Stocker Metzgerei, etc. has a dominant landscape in the market. Researches had forecasted that McDonalds among all the other companies ranks 1st in the market regarding revenue and market share in 2015. Several major latest trends of innovation in food s, especially in burgers, help in upholding competition among the competitors (Yoder et al., 2016). However, Burger King has also portrayed a significant growth in Austrian market with the increase of franchise in the market. Revenue of global fast food industry is $581bn. Annual growth rate of the sector from 2011 to 2016 is 2.6%. People are becoming conscious about their diet habits. They are shifting their taste preferences from junk foods towards healthy foods. It is a reason for the decline in sales of the fast food companies around the world (Ibisworld.com, 2016). The European market is a vast market. There are many countries in Europe where people are consuming less fast food. Many businesses that can sustain in the market follow innovation. Organizational Analysis Donut King is the largest doughnut franchise in Australia. The company has managed to maintain a vital position among the Aussies. The company is famous not only for the adults but also brilliant for the kids. Donut King has a separate category of products for children that is an added advantage for the company. Nowadays, many companies have started the strategy of manufacturing some food items, especially for kids (Donut King :: About DK, 2016). However, the company has promotional strategies that increase the brand awareness of the company in the Australian market. The quality of the product along with its unique taste is the main competitive advantage of the company against other competitors in the target market. In Australia, many other fast food companies are specialized in selling the same ranges of products sold by Donut King in Australia (Czinkota Ronkainen, 2013). However, the company is successful in maintaining its number one position in the market. Following this strateg y, the company can earn a good reputation in the Austrian market. It is critical for Donut King to gain a clear idea about the trends and preferences of customers in Austria. Few modifications in the product can be done by the enterprise that would match the taste of local flavors of Austria. A hint of local flavor in the foods of Donut King will help the industry in gaining a greater competitive advantage in the market (Xu et al., 2015). The company attracts its customers by its vibrant bright, iconic pink color in the designing bold elements associated with the products such as packaging, containers, etc. The branding strategy of the company is energetic and playful in nature. It expresses the small actions of its customers as well as the performance of the enterprise (Akaka et al., 2013). Clients of Donut King like the designs of the donuts as it is intended in a creative way. SWOT Analysis The SWOT analysis of the company is formulated according to the situation analysis of the company in the perspective of Austrian market. The study will help the business to manage the risks of its target market i.e. Austria. Strengths: Strengths of Donut King includes its strong brand image in the Australian market, high quality of the products especially doughnuts and coffee, the unique design of the products, etc. Apart from this, the company is focused on excellent customer service along with improved promotional strategies and customer retention process. Weaknesses: Despite having a strong brand reputation in the market, Donut King still not have adopted globalization process in the global markets. The company can increase its range of products that can attract more customers. Opportunity: Fast food market of Austria has the immense possibility of growth of the enterprise. Donut King by its uniqueness in product designing and quality will be able to maintain its high predefined brand image in the market. People of Austria have strong preferences over fast foods that have unique taste and features in it. Threats: Apart from having many opportunities, there are many risks present in the Austrian market. Fast food market of Austria is occupied with many competitors like Dunkin Donuts, Mc Donalds, Starbucks, etc. These are the direct competitors of the company. Possibilities are there people may prefer doughnuts of these companies rather than Donut King. As it is new in the market and Conclusion The study consists of different competitor analysis and situation analysis of Donut King in the Austrian market. The company has to face many risks while adopting internationalization process such as risks in cross-cultural, commercial, financial, political and legal aspects. Donut King has to overcome these risks by following strategies of globalization in the Austrian market. It has to focus on technological dearth, change in management orientation, and communication transport. Extensive market research should be conducted while formulating strategies in different departments of operations to cope up with the problems that may come in the process of business operations in Austria. Donut King by following the above-mentioned analysis in a detailed way will successfully manage its globalization expansion in Austria. By keeping in track about the activities of rival companies of Austria, Donut King can formulate its new strategies in Austria that would increase the profitability of t he company in its Austria branch. References Akaka, M. A., Vargo, S. L., Lusch, R. F. (2013). The complexity of context: a service ecosystems approach for international marketing.Journal of Marketing Research,21(4), 1-20. Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning. DeFranco, A. L. (2014). Burgers, Donuts, Finance, Politics, and You.The Journal of Hospitality Financial Management,22(2), 123-126. DeVoe, S. E., House, J., Zhong, C. B. (2013). Fast food and financial impatience: A socioecological approach.Journal of personality and social psychology,105(3), 476. Donut King :: About DK. (2016).Donutking.com.au. Retrieved 26 August 2016, from https://www.donutking.com.au/index.php/about-dk/ Geppert, M., Matten, D., Williams, K. (Eds.). (2016).Challenges for European management in a global context: Experiences from Britain and Germany. Springer. Ibisworld.com. (2016).Ibisworld.com. Retrieved 26 August 2016, from https://www.ibisworld.com/industry/global/global-fast-food-restaurants.html Kelly, B., Baur, L. A., Bauman, A. E., King, L., Chapman, K., Smith, B. J. (2012). Restricting unhealthy food sponsorship: attitudes of the sporting community.Health Policy,104(3), 288-295. Reisch, L., Eberle, U., Lorek, S. (2013). Sustainable food consumption: an overview of contemporary issues and policies.Sustainability: Science, Practice, Policy,9(2). Schermer, M. (2015). From Food from Nowhere to Food from Here: changing producerconsumer relations in Austria.Agriculture and Human Values,32(1), 121-132. Stender, S., Astrup, A., Dyerberg, J. (2014). Tracing artificial trans fat in popular foods in Europe: a market basket investigation.BMJ open,4(5), 218. Sunde, K. C., Siebert, A. R. (2014). Franchise Growth as Strategy for Employment Creation in the Fast Food Sector: The Case for Windhoek.Journal of Emerging Trends in Economics and Management Sciences,5(1), 80. Xu, H., Taute, H. A., Dishman, P., Guo, J. (2015). Examining Causal Relationships among International Experience, Perceived Environmental Uncertainty, Market Entry Mode, and International Performance.International Marketing in the Fast Changing World (Advances in International Marketing, Volume 26) Emerald Group Publishing Limited,26, 135-156. Yoder, S., Visich, J. K., Rustambekov, E. (2016). Lessons learned from international expansion failures and successes.Business Horizons,59(2), 233-243.

Product positioning free essay sample

What do you do? Keep in mind that the question has to be answered from the customers point of view and clearly state what the product does for the customer. Customers develop opinions about companies and products, and the positioning of each in the mind of the customer always occurs in relation to the competition or the customers other alternatives (which may include doing nothing). While marketing communications play a part in developing the desired position, its worth noting that in reality customers make up their minds based on a wider range f factors, including packaging, pricing, product performance, references and media recommendations. Positioning fundamentals: Positioning is the single greatest influence on a customers buying decision. Each customer evaluates products in the market according to their mental map of the market. Positioning exists in customers minds, not in positioning statements. People do not easily or willingly change their minds about a products positioning. We will write a custom essay sample on Product positioning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Positioning must first demonstrate a products relevance, using supportable, credible, nd factual terms. Making the product easier to buy through effective positioning makes the product easier to sell. Mapping the market Mapping the market involves identifying and staking out the most relevant customer segments. It enables you to establish and potentially control how your product is viewed in terms of benefit and differentiation. Benefit: The advantage conveyed by the product to the target customer based on his compelling reason to buy. makes you unique in the marketplace, at the same time bearing relevance to the Positioning template The positioning template can help you to express the fundamental value proposition that your product provides to a target customer and the market. It must identify the: target customer or market compelling reason to buy products placement within a new or existing category key benefit that directly addresses the compelling reason to buy primary alternative source (i. e. , competitor) of the same benefit key difference or point of differentiation Positioning statement The positioning template enables you to create a positioning statement, which xplains who you are, what you offer, whom it is for, and why it is important and compelling. The positioning statement should meet several key criteria: It effectively identifies the target customer or segment, and makes the situation clear and understandable. It makes your claim (and related benefit) concise, singular and compelling, and supports it by credible evidence. It makes the differentiation statement concise, singular, compelling, and supportable, and it reflects the target customers attributes and environment. It passes the elevator test (i. . , it can be explained in a few words). Using the template, a positioning statement can be structured like this: For (target customer or market) Who (have a compelling reason to buy) Our product is a (products placement within a new or existing category). That provides (key benefit that directly addresses the compelling reason to buy) Unlike (primary alternative source (i. e. , competitor) of the same benefit) Our product (key difference or point of differentiation in relation to the specific target customer) Positioning and market type In a new market, you must define the market and your companys place within it. This involves positioning your company to visionary buyers as a thought leader within an emerging, highly promising market category. You must also demonstrate your products benefit or competitive advantage against existing products and the status quo. In an existing market, the positioning changes. Here, it must demonstrate to credible and comprehensive option for the customers needs. In order to achieve the desired positioning, your communication must clearly articulate your unique points of differentiation.

How to Read Anne Franks Essay Sample

How to Read Anne Frank's Essay SampleThe Anne Frank essay is a difficult one to get your hands on, as it is quite private and unpublished. However, if you really want to read this amazing essay and can find a copy, there are ways to do so that will help you take the most out of it possible.Like most unpublished works, Anne Frank's private essay is not in a standard form like a book or in a format that can be bought on the market. This means that many resources on how to read this essay have been scattered all over the internet and on other websites, but it does also mean that you can take advantage of them. In order to be able to use these resources effectively, you need to understand the ins and outs of how to find copies of these important books.One way to get a copy of this book is to head down to your local public library and take a look at their own archive. Usually, these types of books will be readily available for the public, as well as for the library patrons. These are gene rally in a standard format that you will be able to quickly determine if you like the tone and style of the essay. Reading through the books will allow you to find the essay in question, even if you are not sure what you are looking for.This may be a good idea if you already know the details of the essay you want to read. By taking a look at the book, you will be able to better gauge what you are looking for. If you are looking for a particular essay that deals with Anne Frank's diary, you can go ahead and begin looking at all the different books that are likely to contain that type of essay.Another great place to look is online, specifically at the Anne Frank website. The website has many different types of books that are often unseen by the general public. Depending on the time of year that you are looking for the book, there are usually seasonal books available, even in hardback format.Another great resource is to check out an article archive like Libel Bust. This can be a great place to find the essay you are looking for, as many of the articles are quite public and are often well known. The articles are also always from reputable sources, meaning that if you are reading something that is unreliable, then this will prove that. This is a great resource for anyone looking for some fresh information on Anne Frank.Some may wonder why you would even bother going to all of this trouble when the book is still quite obscure. Well, in essence, the reasons for looking for the essay sample are quite simple. Firstly, you want to see if you really want to get your hands on the book. You should really be able to come to a decision about whether or not the essay sounds as good as it sounds on paper.In addition, you want to be able to find out the best price for the book, so that you do not end up paying too much money for it. Remember, once you find a book you like, it is yours for as long as you want it, so there is no reason to rush it.

Status of Jewish Women in the Garment Industry essays

Status of Jewish Women in the Garment Industry essays Status of Jewish Women in the Garment Industry Socio-economic, religious and political ideologies both work together to sculpt and guide the experiences which Jewish women have had in Canadian society. In order to fully be able to understand the status of Jewish women upon arrival into Canada, one must take a closer look at her experiences within the home and in the workplace. Jewish women were once deprived of many rights and have worked vigorously to be able to be fully ensconced participants in Canadas politics and society so they can be regarded as contributors of the Jewish community. Upon arrival into Canada, the Jewish woman was seen as subordinate and inferior to man, both in the home and at work; but with great effort the Jewish woman is now seen as the building block of the family and work participation is now a fundamental part of her everyday life. The Jewish Woman and the Nuclear Family Almost every single person is faced with the labor force participation decision; this is basically a choice to participate in labor market activities as opposed to other activities such as household work, education, or retirement. As such, it influences the size and composition of our labor force and it has an impact on household activities, education and retirement programs. The beginning of wage labor attracted many Jewish women and children into the industrial labor force. For hundreds of years the Victorian, Christian, and Jewish ideology of women has characterized them as the fragile, emotional, dependant inferior class whose place was in the home (White, 3). Which meant that for years, women that worked outside the home went against the common ideology of women as a whole. Employed women were perceived by middle-class womens organizations, reformers and factory inspectors as a social crisis, creating problems of cleanliness, morality and health for future mothers (White, 3). ...

Review emerging standards of culturally competent care Research Paper

Review emerging standards of culturally competent care - Research Paper Example This is possible only if health professionals are sensitive enough to demonstrate respect toward the different values, beliefs, and practices of one’s counterparts (Cherry & Jacob, 2005, p.246). The writers also insist on the need of taking responsibility ‘to inquire, learn about, and integrate beliefs and values of others in professional encounters’ so that it would change one’s negative prejudicial behavior. This paper will evaluate the significance of developing cultural competence in nursing care especially in critical care settings like Intensive care units (ICU) where proficient care is highly crucial. What is Culturally Competent Care? Health care is a very sensitive area of service where people often confront with long standing disparities on the basis of culture, tradition, nationality, ethnicity, language, and socio-economic status. ‘Culturally Competent Care’ is the modern perception that has been developed to address health and huma n service issues in a multicultural social environment. In other words, the modern world requires collective responses of doctors, nurses, and other care givers to patient’s varying attitudes, values, verbal indications, and many more; which is possible only by initiating cultural sensitivity as a new dimension of clinical specialization like age and gender. In order to be culturally competent, nurse needs to obtain cultural information with intent to apply that knowledge into practice while they encounter various sorts of ethnic and cultural differences. The major objective of this knowledge acquisition is to avoid stereotyping patients on the basis of their race, culture, or any external appearance. The logic behind this approach is that high-quality outcome can be derived from culturally competent care. When doctors and nurses familiarize themselves with the cultural perceptions and practices of patient, normally it would make a positive impact on treatment results and pat ient satisfaction. Why cultural competence in nursing? As mentioned in the introduction, cultural diversity has become the major facet of almost every developed nation. Therefore, in order to meet the specific needs of people with different cultural background, the nursing care given should be culturally competent. Health care industry reform has been a hot button issue for several decades in the United Sates. Although several attempts have been made to equalize care delivery across the nation, as critics comment, all were defeated by unethical medical-political coalition. Culture influences people’s perception of illness and their causes, the way they seek health care, their approaches to medical treatments, and how they respond to health care providers. Therefore, health providers especially nurses need to obtain skills to act according to the health behaviors of the clients. Infant death and pregnancy loss is an ongoing problem in the United States of America. Studies show the noticeable racial and community based disparities in infant death rates. This situation points to the need of equal delivery of health care services to everyone regardless the race, culture, or community. According to the AAN Expert Panel Report (1992) culturally competent nursing care should follow mainly four principles; 1) care is designed for the specific client 2) based on the uniqueness of the

Propaganda and its effects in 20th century product design Essay

Propaganda and its effects in 20th century product design - Essay Example This is highly doubtful, as history has shown that the art, architecture and design movements have been hopelessly and inexorably intertwined. In fact, it would not be incorrect to say that the historical events of the 20th century, especially wartime and political propaganda, have had a profound and lasting effect not only on design, but also on the art, architecture and other aspects that influence the major diaspora of society. The Main Contributions to Design in the 20th Century In the 20th century the countries that made the news most of all were invariably also the nations that made the most contributions to design. The early 20th century was dominated by the Modernist movement and mass production via machines. For practical purposes, the Bauhaus School in Germany (1919-33) made some major contributions to simple designs for articles of common use such as furniture that could be mass produced. Its attitude towards simplicity could be summarized by Ludwin Rohe’s assertion : ‘Less is More’. In direct contrast to it emerged the Art Deco movement of the 1920s, with its emphasis on traditional cabined-making skills and materials such as steel and bauxite, became out of the reach of the common man and was labeled ‘elitist’ as only the rich were able to afford these pieces. The two decades after the Second World War (1950-70) also called the Mid century Modern Era were dominated by influences from Scandinavia, Italy and the USA (www.thenewgallery.co.il). They sought not only to use lightweight material but also bright and vibrant colors, dispelling the drab years of the War just gone by. Organic materials such as leather, steel, vinyl and others have resulted in their widespread use and adaptability to meet the needs of almost any household furniture. Industrial strength materials may be used for sturdier applications. The Uses and Influence of Propaganda Propaganda may be defined as follows: â€Å"Propaganda is the deliberate, s ystematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist† (Jowett & O’Donnell, 2006). Although the use of propaganda has been made before- primarily by kings and queens in swaying the public’s perceptions on certain issues, the 20th century saw the use of this as a weapon in the armory of many a political leader. Take Lenin and Stalin for instance. They used propaganda to overthrow Czar Nicholas of Russia and bring to fruition the Communist or Bolshevik Revolution of 1917. Undoubtedly there were some historical and economic circumstances that came to their aid, but it is the skill of these leaders in manipulating these circumstances in their favor that makes propaganda such a potent weapon. Indeed, even fashion styles owe their catching on to propaganda, as they are first sold to the opinion leaders and elite of society and then orders are booked for cloth as the new fashion catches on through eyes, ears and advertisements (www.historyisaweapon.com). Propaganda was also well used in the era of the Third Reich, with Joseph Goebbels being Hitler’s main protagonist. He used propaganda not only to make Hitler look like a Savior and the answer to all of Germany’s troubles, but also later to further the Fuhrer’s own private ideas of an Aryan society and the mass annihilation of the Jews in the Holocaust. Propaganda has had its uses in times of peace as well. For example, Hitler’s vision of a prosperous Germany after the War included that every middle class German family would be able to afford a Volkswagen- that is why advertisements of the day showed it as a family car. Similarly, propaganda has been used by the British to rally support for investing in Government Bonds to

Organizational Change Models Research Paper Example | Topics and Well Written Essays - 750 words

Organizational Change Models - Research Paper Example In any of the cases, better management is the key to achieving the desired goal. Organization development aims at increasing the effectiveness and productivity of a business through the employment of different strategies (Nelson, 2011). This will include the different techniques that help workers and the organization as a whole to cope with the changing environment for a better performance of the institution. This will thus enable firms to achieve their goals and meet the laid objectives faster. The importance of transformation in the modern environment practically assures that organizations which do not transform will rapidly becomeâ€Å"corporate dinosaurs†, headed for destruction since they no longer fit the current environment (Kates & Galbraith, 2007). To manage the change, leadership, worker involvement and incentives that aid to overcome resistance to change are the key focus. The concept of organizational change is one of the key elements that determine whether businesses survive and strive well in the market. The world is increasingly changing and this calls for firms to employ measures to easily cope with the changing environment. There are those short term and long term measures that need to be employed for effective change to be witnessed by an organization. It is a three phase model that was invented by Kurt Lewin. The Lewin’s Three-step Change Model functions as a short term strategy to cope with the changing market. It focuses on three major steps: unfreezing- moving and refreezing as shown in the figure below. In this stage, the organization is prepared for change. It involves identifying any resisting forces for the change ready to be implemented. This will be helpful according to the Lewin’s model in identifying mechanisms for change which will strive even with the resistance (Miner, 2011). Unless there is motivation for change in an organization, development would not take its

In Favor of Social Security Reform :: Economics Politics Argumentative Essays

In Favor of Social Security Reform There are millions of Americans affected by social security. These Americans rely on social security to provide them with financial security. Recently President Bush agreed to proposing a method of privatizing the social security program so that in the future the vast reserves of the social security system would not run out nearly as fast. With the always increasing rise in inflation, and the baby boomer generation reaching ages of retirement fairly soon, this is an issue that needs to be dealt with correctly and rapidly. The way the president is handling the situation is definitely the right way to do it. There are many things and ways in which to do it wrong, but the president seems to be pointing the plans of social security in the right direction. The president’s plans of reforming social security are right because the privatization is the best way to go, changing the rules for those who would apply for it increases the savings and makes the money go farther, a nd working with the distribution of different tax percentages would really make the money go a lot farther. To understand how privatizing social security will help the social security program in the future, first it is important to know what it is and what it does. How social security works now is that everybody that gets benefits from the social security program all get them from one big pot, so to speak. By privatizing the different accounts, they can earn interest faster and make more money for the consumer on an individual basis. This can work better to because the accounts are individualized and earn the right amount of money for the different financial situation that the person is in. This will be a big change for the way that social security is run, but it is for the better and it will help lots of older Americans and the social security program in general for years to come. One of the big questions when dealing with the privatizing of social security is where it leaves the minority groups. All minorities are affected, but the African Americans are most likely the ones that will need to deal with it most.

Conrad vs Holden

Ordinary People and The Catcher in the Rye: Reckless Actions In current day society, people strive for the untangible feeling of happiness. Genuine happiness can develop a person to become lovable; however, the nonexistence of happiness may do the complete opposite. Holden a protagonist from the novel, The Catcher in the Rye by J. D. Salinger, and Conrad the main character from the movie, Ordinary People, are searching for this happiness within their own lives. However, they are unable to find it because of the solidarity that they feel between their friends and families.The loneliness and the decreasingly lack of joy in Conrad’s and Holden’s lives triggers them to make decisions that would lead to consequences which would negatively affect their surrounds in the future. The absence of happiness within the lives of Holden and Conrad causes them to act reckless in different ways that ultimately harms himself and people around him. Throughout the movie Conrad makes many i mpulsive decisions that harms his friends, family members, and also himself.The first wrong decision that started the domino effect on the other wrongful decisions that he makes, is the fact that he didn’t come back to shore when he and his brother, Buck, saw â€Å"how bad the weather was becoming† while they were sailing. This decision results to the death of his brother and the event stays in his mind leading to the reckless behavior that begins to engulf his mind. Following, this decision is Conrad’s suicidal attempt by cutting his wrists vertically in his bathroom sink.Although this act puts pain on his family, it mostly affects Conrad physically and emotionally because he has to endure the pain of the slits and the depression that had caused him to make the decision to begin with. Even after Conrad returns from the hospital he continues to feel the lack of happiness within his own life. The depression causes him to not want to eat the breakfast that his mot her makes just for him. Hurt by the rejection, Conrad’s mother dumps the meal into the drain and leaves in an abrupt manner.In addition, much of the bottled up emotions that Conrad keeps causes him to become quite distant with his own family and his friends. This solidarity eventually leads Conrad to lose his past close relationships with them. These impulsive decisions allow Conrad to expand upon his emotions, since in the beginning of the movie he bottles it up and allows it to accumulate over time. Within the novel, Holden displays reckless attitude that results in harming both himself and those around him.The factor of his reckless behavior begins when Holden runs away from Pency Prep due to the fact that he gets kicked out and is afraid that his parents would be upset. In turn, Holden decides to live in the city and waits till he is expected to come home. This act eventually leads him to hurt himself mentally because after a time spent in the city, Holden begins to †Å"feel more depressed.. † and lonely (95). In an act of desperation, Holden tries to fill in his loneliness and sorrows by finding company with a girl named Sally that he â€Å"wasn’t too crazy about† (105).However, as Holden and Sally are still on their date, Holden displays his reckless behavior when he insults Sally calling her â€Å"a pain in the ass† (133). Sally is thus deeply hurt by the insult and â€Å"she was even crying† (134). This act in turn leaves Holden to become lonely and depressed once again. With the feeling of depression weighing on his shoulder, Holden decides to leave town and head for the west. Phoebe, Holden’s kid sister, hearing his plan also wants to tag along as well bringing along her suitcase that contains her personal items.Even though Holden doesn’t want to be alone, he refuses his sister’s plea to run away with him and in turn results him to display another act of recklessness. Holden yells at Ph oebe telling her to shut up which triggers her to â€Å"start to cry† (206). Holden’s consideration of leaving Phoebe hurts Phoebe because she really cares about her brother’s well being. Since Holden’s siblings Allie and D. B are no longer currently living in the household, if Holden were to run away, Phoebe would feel lonely having only her parents as companions.Holden and Conrad are similar types of characters because they both act recklessly and unintentionally hurt themselves and the people that surround them. Both of the characters punch one of their good friends due to immature decisions. Holden gets into a fist fight with Stradlater since Holden continues to invoke Stradlater about his date with Jane, knowing that a punch to the face would follow the dispute. This act displays that Holden makes wrongful decisions knowing the consequences of the act, however still continuing with the act.In addition, Conrad also displays reckless behavior by contin uingly punching Stillman out of the remark that Stillman makes of Jeannine. Conrad punches Stillman out of anger and frustration since Dr. Berger, Conrad’s psychiatrist, unlocks his emotions; it begins pouring out uncontrollably. With this act of violence, Conrad loses many of his once close friends because his friends now perceive him as â€Å"crazy† after the punching incident. Both Holden and Conrad displays thoughtless decisions by punching their friends in an act of rage which results in the consequences of more hurt.Even though Holden and Conrad may be similar they are more different than alike because they exhibit different acts of recklessness. While Holden may use strong words and loud voices to harm others, Conrad uses physical actions to harm the ones around him. When Holden was on his date with Sally in the restaurant, he begins to ramble about the future that Sally and Holden could have together. Holden suggests that Sally runs away together with him howev er Sally rejects his proposal causing Holden to become upset.This urge that is raging inside of him impulses him to say things that he didn’t think through therefore enabling him to insult her. However, this is not the only case in which Holden says things without thinking. In another scenario where he is speaking to Phoebe, Holden tells Phoebe to shut up, he â€Å" didn’t mean to tell her to shut up †¦Ã¢â‚¬  but the impulse enabled him to do so (206). On the other hand, Conrad uses his non-thought out actions to affect the people around him. Having Conrad attempting suicide by cutting his wrists vertically harms his family because it causes them to have to worry about their son.Conrad’s parents have already lost a son and if they were to lose another one then it would further devastate their family’s reputation and the family would thus fall apart. In addition, due to Conrad’s depression it causes him to not have an appetite when eating. Th us, when Conrad’s mom makes him breakfast and he refuses, this act causes his mother to become hurt from the rejection and therefore dump the meal in the garbage dispenser. Even so the slightest of actions of Conrad should effect and hurt the people around him.In conclusion, even though both Holden and Conrad are unintentionally hurting their loved ones, they differently act out recklessly when making out a decision. Both Holden and Conrad are both misunderstood teenagers that are trying find a way to get through the day. This is caused by the fact that their life is missing the genuine happiness that everyone in society searches for. However, at the end of both stories, they eventually achieve their idea of true happiness and therefore can live through the day knowing that they are truly happy.

The Small Business Association Describes Innovation

The Small Business Association describes innovation as â€Å"a process that begins with invention, proceeds with the development of the invention and results in the introduction of a new product, process or services to the marketplace† (Acs Audretsch, 1988). We all play a role in the world’s economic activities. We consume goods and services and often times we have brand preferences based on our affinities and experiences. While many of us enjoy the brands of some of the most prominent companies around the world like Hewlett-Packard for instance, many consumers prefer the niche services of small firms like Origin PC; a company that allows gamers to custom build personal computers based on individual specifications. This example speaks to the†¦show more content†¦Proportion of Large Firms In 1909 Joseph Schumpeter said that small companies (firms with fewer than 500 employees) were more inventive. Several decades later in 1942, he reversed his thought upon further research. He submitted that large firms (firms with more than 500 employees) have more incentive to invest in innovation because they can reach a broader market and recuperate the cost of RD investments more quickly (Canter, 2016). He also believed that the disadvantage of the innovation process to small firms in a competitive market was that inventions could quickly be imitated, cannibalizing potential profits. In recent years Schumpeter’s theory has been challenged and researchers like Acs and Audretsch have expanded upon his findings to reframe the measure of firms’ innovative activities in the context of today’s economic conditions. They believed that the smallest firms’ contributions to innovation across industries were often overlooked due to a lack of quantitative measures in assessing their outputs. The two proposed that small firms are actually more prone to innovate in industries mostly composed of large firms (Acs Audretsch, 1988). From their empirical analysis Acs and Audretsch wrote the following â€Å"The greater extinct to which an industry is composed of large firms, the greater will be the innovative activity, but that increased innovative activity will tend to emanate more